↑

Parwana

Parwana

Parwana

Time

In late 2022

Time

In late 2022

Time

In late 2022

Role

UX design

Visual design

Design system

Icons

Role

UX design

Visual design

Design system

Icons

Role

UX design

Visual design

Design system

Icons

A tool for journalists, SEO experts, and researchers to find audience interests through trending topics, queries, and keywords.

A tool for journalists, SEO experts, and researchers to find audience interests through trending topics, queries, and keywords.

A tool for journalists, SEO experts, and researchers to find audience interests through trending topics, queries, and keywords.

In development phase

In development phase

In development phase

Parwana helps journalists, SEO experts, and researchers identify trending topics, queries, and related keywords in their respective fields through robust analytics and monitoring tools to help understand audience interests and optimize content strategy.

I worked directly with the founder to identify key problems in the existing product, conducted competitor analysis to understand the industry's best practices, and identified design and usability issues that need to be addressed.

Parwana helps journalists, SEO experts, and researchers identify trending topics, queries, and related keywords in their respective fields through robust analytics and monitoring tools to help understand audience interests and optimize content strategy.

I worked directly with the founder to identify key problems in the existing product, conducted competitor analysis to understand the industry's best practices, and identified design and usability issues that need to be addressed.

A few screens from the existing platform

I kickstarted the project by establishing a new visual identity, including accessible colors, icons styles, patterns, and typography, to set the brand tone and voice of the brand.

Parwana visual language exploration

After identifying the issues, I worked on redesigning the product's navigational structure, creating clearer user flows and addressing usability and consistency issues to provide a better user experience and improve overall product performance.

Trending and related queries

Adding new trending query

New experience vs. Old experience

Alerts module

Discovery module

Settings

Home

About

Design goods

Contact

Home

About

Design goods

Contact

Create a free website with Framer, the website builder loved by startups, designers and agencies.